Our Approach: ActionPlan
To deliver robust digital solutions using all our core practice areas, Qais uses its own unique methodology, ActionPlan.
ActionPlan runs in three phases:
- Learn: where we develop actionable insights
- Plan: where we define the blueprint for the site, campaign or communications initiative
- Do: where we execute, rinse and repeat
Research
- Stakeholder Satisfaction Research (Customers/ Employees/ Business Partners)
- New Product / Service Need Assessment Research
- Brand Research
- Segmentation Research
- Pricing Research
- Website Evaluation Research
User Experience
- Information Architecture
- Content Strategy
- Creative Design & Production
- IA & Design for Enterprise-Level CMS Implementation
- Design-Persona Creation
- Competitive Website Scan, Review & Analysis
- Expert Website Review & Recommendations
- User Testing & Website Optimization
- Search Engine Optimization
- Web Standards & Accessibility
- Website Analytics
Online Marketing & Branding
- Integrated Marketing Planning
- Marketing-Persona Creation
- Marketing Scan, Review & Analysis
- Online Campaign Strategy
- Online Campaign Creative Design, Copywriting & Production (Microsites / Banners / Email / Social Media)
- Online Brand Creation & Management
Social Media
- Social Media Strategy
- Social Channel Creation
- Ongoing Content and Communications Management
- Listening Programs
- Blogger & Influencer Outreach and Engagement
- Reporting & Analytics
Media: Display & Search
- Online Media Strategy
- Online Media Planning & Buying
- Online Media Analytics & Optimisation
- Search Engine Marketing Pay-per-Click (SEM PPC)
- Ad-serving & Reporting
- Search Engine Optimisation (SEO)